التقدم لوظائف شركة Beyti بتاريخ 25 ديسمبر
التقدم لوظائف شركة Beyti بتاريخ 25 ديسمبر
Consumer Insights Lead
Job Description
Lead and manage consumer insight projects, then provide compelling insights from these which enable us to grow our business and deliver competitive advantage
Responsible to collaborate with research agencies to ensure providing research projects on time, in full and in quality.
Responsible for the monthly consumer visits schedule with the related teams and agency, ensuring kick off of field and any logistical matters pertaining the visit and moderation.
Responsible in following up on research budget/expenses with finance/key person on monthly basis
Responsible for briefing, following up on, monitoring and supervising “one off” Qualitative and Quantitative research projects within agreed budget and time.
Responsible for transforming the marketing team research brief into a “technical” marketing research agency brief.
Responsible for evaluating research proposals submitted by research agencies, selecting the best and most appropriate proposal based on method, time, and cost. Also add value by challenging the proposal, giving inputs on methodology, sample, etc. to fine-tune and optimize the research proposal, such that all Marketing research objectives are met.
Has the ability in using different techniques and methodologies, as well as how these are applied in a commercial context.
Develop and implement creative and imaginative ways of displaying and disseminating insight. Through this bring the consumer and insight to life in a manner that engages all stakeholders
Responsible for combining different research findings adhoc and continuous to feed in research/marketing objectives.
Responsible for regular update for management committee on the key KPIs and Metrics relevant to company Strategic direction.
Skills
Minimum of 4 years’ experience spent in either agency (preferable) or client-side roles.
Strong Project Management skills.
Excellent attention to detail.
Proven Analytical Skills.
Budget management experience.
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