Senior PR Officer for ALEXBANK
Senior PR Officer for ALEXBANK
Senior PR Officer for ALEXBANK
Educational Background:
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
Years of Experience:
Minimum of 3 years of experience in PR role
Essential Skills & Competencies:
Proven experience in public relations
Strong written and verbal communication skills.
Excellent interpersonal and relationship-building abilities.
Ability to work under pressure and meet tight deadlines.
Familiarity with digital marketing tools and social media platforms.
Knowledge of crisis management principles and practices.
Proficiency in English & Arabic (both written and spoken).
Strong organizational and project management skills.
Special Training/Certificates:
Develop and execute strategic PR campaigns:
Create and implement comprehensive PR plans to support the bank’s objectives.
Identify target audiences and develop tailored messaging to effectively communicate with them.
Monitor industry trends and competitor activities to ensure ALEXBANK remains competitive in the market.
Manage and coordinate the release of periodical official reports (such as financial statements).
Media relations management:
Build and maintain strong relationships with key media outlets, journalists, and influencers.
Prepare press releases, & media kits.
Coordinate media interviews and manage media inquiries.
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Crisis management:
Develop crisis communication plans to effectively handle potential reputational risks.
Coordinate with spokesperson during crisis situations, ensuring timely and accurate communication.
Monitor social media platforms and online news sources for potential issues or negative sentiment.
Implement strategies to mitigate reputational damage during crises.
Content creation:
Write compelling press releases, articles, speeches, and other communication materials.
Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
Develop engaging content for social media platforms, website, and other digital channels.
Performance measurement:
Track and analyze PR metrics to evaluate the effectiveness of campaigns.
Prepare regular reports on media coverage, analysis, and other relevant KPIs.
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